Template • UGC scripts

UGC script template for creators, brands and agencies

Use this template to brief creators or record your own UGC-style content. It helps you shape the hook, key beats and CTA so each clip feels natural but still moves people toward the next step.

Use this template in Stratboost See Video Studio

This template works well alongside Templates, Video Studio, AI Avatars and your wider campaign workflows.

UGC script framework

POV clips Testimonial beats Product demos Soft CTA

Use the same structure with real creators, in-house content or avatar based videos.

Who this is for

For brands and creators who rely on UGC style content

Use this when you want short form content that feels real but still follows a strong story arc.

  • Ecommerce brands working with creators
  • Agencies running creator campaigns for clients
  • Creators doing brand work
  • Teams making avatar based UGC style videos

When to use it

Use this for paid, organic or whitelisted creator content

It fits:

  • Organic “I tried this” videos
  • Paid short form ads
  • Creator content you later scale
  • Avatar based content built from existing campaign ideas

Template structure

Simple UGC structure: problem, product, result, CTA

Keep the script loose enough for natural delivery while still covering the important beats. 

[Hook – 1 to 2 lines]
Call out the viewer and the problem or result in a natural first-person way.

[Problem / before – 1 to 3 lines]
Describe what life looked like before using the product or offer.

[Discovery / why this – 1 to 3 lines]
Share how you found the product and why you gave it a chance.

[Demo / how it works – 2 to 4 lines]
Show the product in use and explain what stands out in plain language.

[Result / after – 1 to 3 lines]
Describe the change, with a specific outcome, feeling or improvement.

[CTA – 1 line]
Tell people what to do next in a way that fits the platform and campaign.

Copy-paste version

Copy-paste UGC script template

Share this with creators or use it in-house to record your own UGC-style clips. 

[HOOK]
"Okay, if you're [AUDIENCE] and you're tired of [PROBLEM], you need to see this."

[PROBLEM / BEFORE]
"I used to [OLD HABIT / SITUATION], and it always led to [BAD OUTCOME].
Nothing I tried really fixed it properly."

[DISCOVERY / WHY THIS]
"Then I tried [PRODUCT / BRAND] because [REASON YOU TRIED IT]."

[DEMO / HOW IT WORKS]
"Here's what I actually do with it:
- [STEP 1 IN SIMPLE WORDS]
- [STEP 2 IN SIMPLE WORDS]
- [STEP 3 IN SIMPLE WORDS]
What I like most is [FAVOURITE FEATURE OR FEELING]."

[RESULT / AFTER]
"After [TIMEFRAME], I noticed [SPECIFIC RESULT].
Now [DESCRIBE SMALL, RELATABLE CHANGE IN DAILY LIFE]."

[CTA]
"If you want to try it, [CTA – 'there's a link in my bio', 'use my code ____', 'tap the tag on screen']."

Example in action

Example: UGC script for a productivity app

Here is how someone might fill in the template for a simple productivity app video. 

[HOOK]
"Okay, if you're working from home and your to-do list never ends, you need to see this."

[PROBLEM / BEFORE]
"I used to write my tasks on random sticky notes and in my Notes app.
By 3pm my brain was fried and I still had not done the important stuff."

[DISCOVERY / WHY THIS]
"Then I tried FocusFlow after a friend showed me how she plans her day in 5 minutes."

[DEMO / HOW IT WORKS]
"Here's what I actually do with it:
- brain dump everything into one list
- drag 3 non-negotiables into my Today column
- set a 25-minute timer and focus on one thing at a time
What I like most is how simple it is."

[RESULT / AFTER]
"After a week, I was finishing work on time instead of pretending to work late.
Now I close my laptop at 5pm without feeling guilty."

[CTA]
"If you want to try it, there’s a free trial in my bio. Look for FocusFlow."

Turn one script into a working campaign

How to use this UGC template inside Stratboost

UGC works better when it is tied to your wider campaign instead of living as a random one-off clip.

  1. Save your best script structures. Keep strong UGC frameworks inside Templates so they are easy to reuse.
  2. Build the video faster. Use Video Studio to turn the script into working short form content.
  3. Use avatar based content where needed. If you want a reusable on-screen identity, connect the script to AI Avatars.
  4. Create supporting visuals. Pair the script with product stills and campaign assets from Image Studio.
  5. Keep the campaign organised. Store the winning versions and related assets in Workspace so the project stays easier to manage.

Next steps

Built for brands, creators and agencies

Use this UGC script template to brief your next creator or build your next clip

Stop sending vague briefs. Start with a clear structure, then build the rest of the campaign around it.

Create your Stratboost account

Start with one format, then grow it into a reusable library of scripts and assets.