If you are staring at a blank document trying to write a voiceover, do not start with “Welcome to our video.”
Start with the job.
Are you trying to stop a scroll, explain a product, teach one thing, tell a story or move somebody towards an action?
The script changes depending on the answer.
This page is a working set of voiceover script templates you can copy, strip apart and rewrite for your own videos. They are deliberately built around different jobs rather than one universal formula.
Before You Use Any Template
Replace the brackets with real information and read the script aloud.
Do not trust the word count alone.
A script full of product names, numbers or technical terms can take much longer to say than a conversational script of the same length.
Time the actual narration before building the final edit.
1. 15-Second Problem-Solution Voiceover
[PROBLEM] should not take [OLD TIME / EFFORT].
Instead of [OLD PROCESS], [NEW PROCESS].
You get [SPECIFIC OUTCOME] without [MAIN FRICTION].
[SHORT CTA].Example
Turning one interview into five clips should not take the rest of your afternoon. Instead of scrubbing the entire timeline, start by finding the strongest standalone moments. You spend your time choosing what deserves publishing, not hunting for it.
2. 15-Second Curiosity Hook
Most people think [COMMON ASSUMPTION].
But [CONTRASTING TRUTH].
The reason is [SHORT EXPLANATION].
Here's what to do instead.Example
Most people think faceless videos need constant scene changes. They don't. The visual needs to change when the idea changes. Good pacing follows meaning, not a timer.
3. 30-Second Product Explainer
If you [AUDIENCE PROBLEM], this is for you.
[PRODUCT] helps you [PRIMARY OUTCOME].
Start with [INPUT].
Then [CORE PROCESS].
Finally, [OUTPUT].
So instead of [OLD FRICTION], you can [NEW RESULT].
[CTA].Notice what is missing: a list of every feature.
A thirty-second voiceover normally needs one central promise.
4. 30-Second Software Demo
Here's how to [OUTCOME] in [PRODUCT].
First, open [AREA].
Choose [OPTION].
Add [INPUT].
Then [ACTION].
Once that's done, [RESULT].
The important part is [KEY DETAIL / LIMITATION].
That's it.When to use it
This works when the screen can carry most of the explanation.
Do not narrate every mouse movement. Explain what the viewer cannot infer from seeing the interface.
5. 30-Second Faceless Explainer
[STRONG CLAIM OR QUESTION].
Here's what is actually happening.
[EXPLANATION PART 1].
That means [CONSEQUENCE].
So if you [AUDIENCE SITUATION],
focus on [ACTION] instead of [COMMON DISTRACTION].
[FINAL PAYOFF].Build visuals around the meaning of each section rather than literal keywords.
See How to Make Faceless Videos From a Script With AI for the full production workflow.
6. 45-Second Educational Voiceover
If you're trying to [GOAL], there are three things to check.
First: [POINT 1].
[ONE-SENTENCE EXPLANATION].
Second: [POINT 2].
[ONE-SENTENCE EXPLANATION].
Third: [POINT 3].
[ONE-SENTENCE EXPLANATION].
Most people focus on [COMMON DISTRACTION],
but [CORE LESSON].
[CTA OR CONCLUSION].Why it works
The viewer knows the structure early. Each section earns its own visual and the ending can return to one central lesson.
7. 60-Second Story Voiceover
[OPEN WITH THE MOST INTERESTING CONSEQUENCE].
A few [DAYS / MONTHS / YEARS] earlier,
[SETUP].
We thought [ASSUMPTION].
Then [PROBLEM / TURNING POINT].
So we [ACTION].
What happened next was [RESULT].
The lesson was not [OBVIOUS LESSON].
It was [REAL LESSON].
[FINAL LINE].Example opening
Getting more leads made the campaign worse. Three weeks earlier, every report looked healthy because traffic was climbing. Then sales called the leads and almost nobody was ready to buy.
Lead with the part that creates the question. Explain chronology afterwards.
8. Before-and-After Voiceover
Before [CHANGE], we were [OLD SITUATION].
The biggest problem was [SPECIFIC FRICTION].
We changed [ONE THING].
Now [NEW SITUATION].
The difference is [WHY THE CHANGE MATTERS].Avoid vague “before bad, after amazing” copy.
The difference should be visible, measurable or clearly explainable.
9. Product Feature Voiceover
This looks like a small feature,
but it solves [SPECIFIC PROBLEM].
Normally, you have to [OLD PROCESS].
With [FEATURE], you [NEW PROCESS].
That matters when [REAL SITUATION].
So the benefit isn't [FEATURE NAME].
It's [OUTCOME].This is useful because it stops the voiceover becoming a feature announcement nobody understands.
10. Product Launch Voiceover
We've just launched [PRODUCT / FEATURE].
It is built for [AUDIENCE]
who need to [JOB].
You can now [CAPABILITY 1],
[CAPABILITY 2],
and [CAPABILITY 3].
The reason we built it was simple:
[PROBLEM].
[PRODUCT] is available [WHERE / WHEN].
[CTA].Keep the story around why the launch matters, not how excited the company is about itself.
11. Short Ad Voiceover
Still [PAINFUL OLD PROCESS]?
[PRODUCT] helps you [PRIMARY RESULT]
without [MAIN FRICTION].
[ONE LINE OF PROOF / HOW IT WORKS].
[CTA].Bad version
Revolutionise your workflow with our cutting-edge AI-powered solution.
Better direction
Still watching hour-long recordings just to find three clips? Start with the moments worth publishing, then edit those.
Specific pain is usually more useful than generic excitement.
12. UGC-Style Product Voiceover Without Fake Testimonial Language
I've been testing [PRODUCT / FEATURE]
for [REAL CONTEXT].
What I wanted to know was [QUESTION].
The part I noticed first was [REAL OBSERVATION].
[SHOW / EXPLAIN RESULT].
For [TYPE OF PERSON / USE CASE],
that's the bit I'd pay attention to.Only use first-person experience when the speaker genuinely had that experience.
If the video is a brand demonstration rather than a real testimonial, write it as a demonstration.
13. List Voiceover
Three ways to [OUTCOME].
One: [POINT].
[WHY].
Two: [POINT].
[WHY].
Three: [POINT].
[WHY].
If you only do one,
start with [PRIORITY].The final prioritisation line makes the list more useful than three disconnected tips.
14. Myth-vs-Reality Voiceover
Myth: [COMMON BELIEF].
Reality: [MORE ACCURATE VERSION].
Why?
[EXPLANATION].
So instead of [OLD ACTION],
try [BETTER ACTION].Only call something a myth if you can actually support the correction.
15. “Stop Doing This” Voiceover
Stop [BEHAVIOUR]
if your goal is [OUTCOME].
The problem is [WHY IT FAILS].
You're optimising for [WRONG THING]
instead of [RIGHT THING].
Do this instead:
[ACTION].This format needs a real reason behind the command. Without the explanation it becomes empty rage-bait.
16. Case-Study Voiceover
[SUBJECT] had [PROBLEM].
They were [OLD PROCESS / CONDITION].
Instead of [OLD APPROACH],
they changed [SPECIFIC THING].
That led to [RESULT].
The useful part isn't just the result.
It's [TRANSFERABLE LESSON].Use real, supportable information. Do not invent numbers to make the story more impressive.
17. Question-and-Answer Voiceover
Question:
[REAL QUESTION].
Short answer:
[DIRECT ANSWER].
The reason is [EXPLANATION].
If [EXCEPTION / CONDITION],
then [NUANCE].
Otherwise, [ACTION].This format is useful when the honest answer is not simply yes or no.
18. Comparison Voiceover
[OPTION A] vs [OPTION B].
Choose [A] if [CONDITION].
Choose [B] if [CONDITION].
The biggest difference is [DECISION FACTOR].
So don't ask which is universally better.
Ask [BETTER QUESTION].Example
AI voice versus human voiceover. Use AI when you need fast iteration across lots of similar content. Use a human when performance itself carries the creative. The useful question isn't which is better. It's what job the voice needs to do.
19. Voiceover for a Screen Recording
To [OUTCOME], go to [LOCATION].
Choose [OPTION].
Now [ACTION].
This setting controls [MEANING],
so use [CHOICE] when [CONDITION].
Once you save it,
[RESULT].The voiceover should explain decisions. Let the screen show clicks.
20. “One Thing I Wish I Knew” Voiceover
One thing I wish I'd understood earlier about [TOPIC]:
[LESSON].
I used to think [OLD BELIEF].
That led to [CONSEQUENCE].
What I do now is [NEW APPROACH].
It would have saved me [REAL CONSEQUENCE / FRICTION].This works best when it comes from an actual experience rather than a manufactured confession.
21. Tutorial Opening
By the end of this video,
you'll know how to [SPECIFIC OUTCOME].
We're going to [STEP 1],
[STEP 2],
and [STEP 3].
You do not need [COMMON ASSUMED REQUIREMENT].
Start with [FIRST ACTION].Tell the viewer what they will be able to do, not how many exciting topics you plan to cover.
22. Tutorial Closing
At this point,
you should have [OUTPUT].
Before you finish,
check [IMPORTANT CHECK].
If [COMMON FAILURE],
go back to [STEP].
Otherwise,
you're ready to [NEXT ACTION].A useful ending tells the viewer how to know whether they succeeded.
23. CTA Without the Hard Sell
If [PROBLEM] is the part slowing you down,
[PRODUCT / RESOURCE] is built to help with that.
You can [NEXT STEP] at [LOCATION].Or:
If you want the full [RESOURCE / WORKFLOW],
it's linked below.The CTA should follow naturally from what the video just delivered.
24. Voiceover for an AI-Generated Visual Sequence
[OPENING IDEA].
Scene one:
[SETUP].
Then [CHANGE].
Now [ESCALATION / TRANSFORMATION].
The point is [MEANING].
[FINAL LINE].Write the narration and visual progression together. Do not create beautiful scenes first and then force unrelated words over them.
25. Voiceover for a B-Roll Explainer
[HOOK].
Most people see [SURFACE PROBLEM].
But underneath it,
[REAL PROBLEM].
That shows up when [EXAMPLE].
The fix is [ACTION].
[PAYOFF].Then build visuals around each idea using the process in How to Automatically Match B-Roll to a Script With AI.
How to Make These Templates Sound Like You
Do not preserve the wording just because it is in a template.
Keep the structure and replace the language.
Ask:
- Would I actually say this sentence?
- Is there a shorter word?
- Am I hiding behind business language?
- Does the first sentence contain something concrete?
- Is there a claim I cannot support?
- Does the ending repeat the opening without adding anything?
Write for Ears, Not a Document
This sentence looks acceptable on a website:
Our comprehensive platform enables creators to leverage multimodal artificial intelligence across an integrated content-production ecosystem.
Now imagine hearing it at normal speed.
Try:
Create the image, voice and video without rebuilding the workflow every time.
Voiceover copy is spoken language.
Use Punctuation as Direction
Read:
You don't need more ideas you need a faster way to turn the ideas you already have into finished videos.
Then:
You don't need more ideas. You need a faster way to turn the ideas you already have into finished videos.
The words barely changed. The performance did.
Sentence structure controls breathing and emphasis.
Do Not Stuff Every Benefit Into One Voiceover
If your product can do twelve things, choose the one relevant to this video.
One thirty-second script trying to explain:
- Images
- Video
- Music
- Voice
- Editing
- Storage
- Collaboration
- Publishing
will probably explain none of them well.
Create another video.
How to Write a Better Hook
A hook does not need to shout.
It needs to create an unanswered question, recognisable problem or useful promise.
Problem
Your podcast probably has better social content inside it than the clips you're currently posting.
Contradiction
More B-roll can make a faceless video worse.
Specific outcome
Here's how I'd turn one webinar into ten genuinely different posts.
Decision
If you're choosing between an AI voice and a voice actor, start with how often the script is going to change.
How to Make AI Voiceovers Sound Better
The script is only one part of the result.
Voice choice, punctuation, pacing, pronunciation and regeneration all matter.
Use How to Make AI Voiceovers Sound Natural once the copy is ready.
Turn the Script Into a Complete Video
If you already have narration, continue with How to Turn a Voiceover Into a Video With AI.
If you are creating a faceless video directly from the script, use How to Make Faceless Videos From a Script With AI.
More Script Resources
For platform-specific structures, see the Instagram Reel Script Template and YouTube Shorts Script Template.
For advertising, use AI Ad Script Templates.
For product-led videos, see the Product Video Script Template.
Create the Rest of the Production
Once the words are right, you can use the available Stratboost AI tools for voice, video, images and other AI media workflows.
The Template Rule
A template should save you from staring at a blank page.
It should not make the finished video sound like everybody else who used the same template.
Keep the structure. Rewrite the voice.