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Workflow · Launch system

AI Product Launch workflow for coordinated campaigns

A structured workflow for turning a new offer, collection or program into a focused launch — with aligned content, emails, short-form video and chat flows, all built on your Stratmind brand brain.

  • Plan pre-launch, launch and post-launch in one view.
  • Use AI to create launch stories, posts, reels and emails.
  • Route launch traffic through Smart Tree and Botly.
Run your next launch with Stratboost → Combine with the AI Content Machine →

Ideal for offers, collections, courses, cohorts, feature releases and seasonal promos.

At a glance

What the AI Product Launch workflow gives you

Instead of scrambling to “announce” a new thing and hoping it sticks, you’ll walk through a simple sequence: clarify the offer, build the story, show up across channels and follow up intelligently.

🧩 Clear launch story

Why this offer, why now, and who it is (and isn’t) for — mapped in Mira.

📣 Coordinated assets

Emails, posts, reels and chat flows that all reinforce the same core story.

📊 Built-in reuse

Turn the launch into evergreen assets and systems, not just a one-off event.

Phase by phase

A 4-phase AI launch you can adapt to any offer

Use this as a base template for 2-week sprints, 4-week launches or longer campaigns.

  1. Phase 1 — Offer & story (Strategy)

    Use Mira + Stratmind to define the offer, positioning, pricing, bonuses and key objections. Draft a single “launch narrative” that explains what this is and why it matters.

  2. Phase 2 — Pre-launch runway (Warm-up)

    Use Leo, Nova and the AI Email Writer to publish 3–7 warm-up pieces: educational posts, POV reels, “behind the scenes” emails and FAQ content that set up the offer.

  3. Phase 3 — Launch window (Open cart / live promo)

    Focus your energy on launch emails, social proofs, live streams and Q&A content. Botly handles most questions; Ella handles reminders and segment-based nudges.

  4. Phase 4 — Post-launch (Follow-up & reuse)

    Wrap up with recap content, “what’s next” emails and case study requests. Turn the strongest assets into evergreen flows and future launch templates.

Sample rhythm

Example 2-week launch schedule (can be stretched or compressed)

Adjust days and volume to your capacity — the point is consistent momentum, not perfection.

Day Focus Tools
Day 1–2 Lock offer, positioning and bonuses in Mira and Stratmind. Mira + Stratmind
Day 3–4 Draft pre-launch blogs, posts and reels. Schedule content. AI Blog Writer, AI Reel Maker, AI Social Content Generator
Day 5–6 Write pre-launch emails; set up Botly FAQ flows and Smart Tree links. AI Email Writer, Ella, Botly & Smart Tree
Day 7–10 Launch window: daily emails, social proofs, reels, Q&A content. Ella, AI Email Writer, Leo, Nova
Day 11–14 Close, recap, gather testimonials and turn assets into evergreen flows. Ella, Mira, Stratmind, reporting

You can also run a “soft launch” by only using Phase 2 and Phase 3 once, then layering more assets on future cycles.

Tools used in this workflow

Launch with Mira, Leo, Nova, Ella, Botly & Stratmind

Each phase of the launch is powered by a dedicated Stratboost tool, all sharing the same brand brain.

Short-form runway

AI Reel Maker →

Create POV reels, teasers and launch announcement scripts from your story.

Email engine

AI Email Writer →

Draft pre-launch, launch day and last-chance emails from one prompt.

Brand memory

Stratmind →

Keep offer details, bonuses, objections and examples consistent across every asset.

Questions

Common questions about the AI Product Launch workflow

Does this only work for big launches?

No. You can run this workflow for small drops, new features, seasonal collections or major flagship launches. You simply adjust volume and timelines.

Can I reuse the same launch structure?

Yes. Once you’ve run one launch, you can save it as a template and reuse the narrative, email structures and content beats for future offers.

What if I don’t have an audience yet?

You can still launch — just scale down the volume and focus on clarity. Use reels, posts and blogs to warm up a smaller audience while you build your list with each launch.

Do I need to be “on” every day during launch?

Not necessarily. The workflow encourages batching assets in advance so Ella and Botly handle most of the delivery, while you stay available for live interactions when you can.

🔥 For brands that don’t want to wing launches anymore

Turn every new offer into a repeatable launch system

Use this AI Product Launch workflow to plan, create and ship your next launch inside Stratboost — then turn it into a template for the rest of the year.

Run your next launch with Stratboost →

Best paired with the 30-Day AI Content Machine for ongoing content between launches.