Create lifelike AI avatars for your videos on Starter plans and above.

Botly · AI Chatbot & Smart Tree

Build an AI chatbot and Smart Tree that captures leads

Turn visitors from your website, socials and funnels into conversations that lead somewhere — answers, applications, bookings or checkouts — without juggling multiple tools or writing code.

Ideal for ecommerce, coaches, local businesses and agencies. Use alone or together with email, content and workflows inside Stratboost.

Botly · AI Chatbot Builder

Stratboost Botly interface with chatbot flows and Smart Tree links
Design Smart Tree paths, train your chatbot on your brand and embed it on your site or link in bio.

Why this tool exists

Turn traffic into conversations and conversations into leads

The AI Chatbot Builder & Smart Tree help you greet visitors, answer questions and route them to the right offer or action — using the same brand brain that powers your emails, content and campaigns.

How Botly works

From blank widget to on-brand, lead-catching chatbot

You don’t need to be technical. Connect your content, define your paths and drop the widget or Smart Tree link wherever your audience already is.

1. Train the chatbot on your brand

Connect URLs, upload docs or paste key FAQs. Stratmind turns them into a brand-aware knowledge base for your chatbot.

  • Add your homepage, product pages, service pages and FAQs.
  • Tell it your offers, pricing model and boundaries.
  • Save tone and example answers so replies sound like you.

2. Build your Smart Tree and key paths

Map simple “choose-your-own-adventure” routes for different visitors — from discovery to the right offer, page or calendar.

  • Create paths for “I’m new”, “I’m ready to buy” and “I have a question”.
  • Link to landing pages, sales calls, demos, free resources or products.
  • Layer AI chat on top so people can ask anything along the way.

3. Embed, route and connect to flows

Drop Botly on your site, in your link in bio or inside funnels. Every lead and key answer can feed into Ella, your CRM or simple CSV exports.

  • Embed on your website with one script tag or iframe.
  • Use Smart Tree links from Instagram, TikTok, email or ads.
  • Send captured emails into Ella for follow-up and sequences.

Where AI Chatbot Builder shines

From pre-purchase questions to lead qualification and bookings

Use Botly as the first stop for visitors: answer questions, qualify interest and guide them to the next best step.

Ecommerce & DTC

Help shoppers decide and collect emails as you go

Turn common questions about sizing, shipping and products into helpful, on-brand answers — while softly inviting visitors to join your list or claim offers.

  • Answer product FAQs on product and collection pages 24/7.
  • Offer personalised product suggestions based on goals or preferences.
  • Capture email/SMS for restocks, launches or personalised recommendations.

See full ecommerce flow: Ecommerce brands →

Coaches, experts & service brands

Pre-qualify leads before they hit your calendar

Use Smart Tree and chat to ask the right questions, share your offers and route serious leads to calls or applications.

  • Segment visitors by problem, budget or readiness to work with you.
  • Share case studies and FAQs before showing your booking link.
  • Send qualified leads to Ella for nurture and launch sequences.

Explore more: Coaches & consultants →

Agencies, SaaS & support

Handle FAQs while surfacing demos and trials

Use Botly as a helpful first responder that knows your product, answers support-level questions and, when appropriate, nudges people toward demos and free trials.

  • Reduce repetitive “how does this work?” messages.
  • Route prospects to demo forms, pricing pages or case studies.
  • Give clients their own chatbots and Smart Trees under your agency.

See all solutions: Stratboost solutions →

Example workflow

A simple chatbot funnel you can launch in an afternoon

Use this as a starter funnel and connect it to your email sequences and content in Stratboost.

  1. 1. Map your Smart Tree paths

    Define the 3–5 key journeys: new visitors, warm leads, returning customers and existing clients. Give each pathway a clear destination (e.g. landing page, booking link, product).

  2. 2. Train your chatbot on offers & FAQs

    Add your sales pages, FAQ docs and core messages. Botly learns how to answer questions and when to hand off to a human, form or email capture.

  3. 3. Embed on site & link from socials

    Drop the chatbot widget on your site and use a Smart Tree link in your bio and campaigns, so every touchpoint has a clear, guided next step.

  4. 4. Plug captured leads into Ella & workflows

    Automatically send new leads into Ella for nurture and launch sequences, and into your workflows like the AI Funnel Blueprint or 30-Day AI Content Machine.

Want a multi-step version with content and email included? Check out the AI Funnel Blueprint workflow →

Part of the bigger stack

Botly connects chat to your content, email and funnels

The chatbot and Smart Tree are most powerful when they sit on top of your content and email systems — all powered by the same Stratmind brand brain.

Email follow-up

Ella · AI Email Writer →

Turn conversations and FAQs into nurture sequences, launch campaigns and follow-up emails that keep the conversation going in the inbox.

Content & scripts

Mira · AI Blog Writer →

Draft FAQs, landing page copy and content that your chatbot can reuse in answers and that your Smart Tree can link to for deeper context.

Short-form video

Leo · AI Reel Maker →

Use your top-performing reels and short-form content as starting points for conversations and offers inside your Smart Tree journeys.

Workflows

30-Day AI Content Machine →

Connect Botly into your broader content system so every campaign, launch or content sprint has a clear conversational entry point.

Brand brain

Stratmind · Brand memory →

Keep all your hooks, offers, objections and examples in one place so your chatbot and content sound like one, unified brand — not separate tools.

Questions

Common questions about the AI Chatbot Builder

Do I need to know how to code to use Botly?

No. You build your Smart Tree using simple steps and text fields, then copy a small embed snippet or link into your site, funnels or bios. The AI and routing logic run inside Stratboost.

What content does the chatbot use to answer questions?

You decide. Botly can read your website, help docs, PDFs and custom answers you type in. It uses Stratmind to stay aligned with your approved tone, examples and offers.

Can I control what the chatbot says?

Yes. You can set guardrails, override specific answers and steer people toward particular offers or actions. You can also disable topics you don’t want it to discuss.

How does Botly work with my email and funnels?

Leads captured by Botly can be sent into Ella for nurture and campaigns, or exported to your CRM. You can link Smart Tree paths directly to funnels, webinars, application pages or product launches.

🔥 Built for brands that want conversations that actually go somewhere

Turn your site and socials into guided, lead-catching journeys

Create your Stratboost account, add your brand details and launch an AI chatbot and Smart Tree that greet visitors, answer questions and route them to the right offers — 24/7.

Build your chatbot with Stratboost →

Use Botly on its own or plug it into workflows like the AI Funnel Blueprint and 30-Day AI Content Machine.