Template • UGC scripts

UGC script template for creators, brands & agencies

Use this template to brief creators or record your own UGC-style content. Plan the hook, key beats and CTA so every clip feels natural but still sells.

Use this template in Stratboost → Open AI Video Studio

This UGC script template is included with Stratboost and works alongside Signature Models, Leo and your workflows.

Stratboost • UGC script framework

POV & “day in the life” Testimonial beats Product demo shots Soft CTA

Use the skeleton with real creators, AI-generated Signature Models or your in-house team.

Who this is for

For brands and creators who rely on UGC-style content

Use this template if you want UGC that feels honest but still follows a clear story arc.

  • Ecommerce brands working with UGC creators
  • Agencies managing UGC campaigns for clients
  • Creators doing “UGC for brands” work
  • Teams using AI avatars or Signature Models for UGC-style clips

When to use it

Use this for paid, organic or whitelisted UGC

It fits:

  • Organic “I tried this” videos
  • Paid UGC ads on TikTok, Reels and Shorts
  • Creator content you later whitelist and scale
  • AI-generated UGC-style clips built from Signature Models

Template structure

Simple UGC script framework: problem → product → result → CTA

Keep the script flexible so each creator can use their own words, while still hitting the key beats. 

[Hook – 1–2 lines]
Call out the viewer and the problem or result in a natural, first-person way.

[Problem / before – 1–3 lines]
Describe what life looked like before using the product or offer.

[Discovery / why this – 1–3 lines]
Share how you found the product and why you decided to try it.

[Demo / how it works – 2–4 lines]
Show the product in use and explain what you like about it in plain language.

[Result / after – 1–3 lines]
Describe the change, with a specific outcome or feeling.

[CTA – 1 line]
Tell people what to do next in a way that matches the platform and campaign.

Copy-paste version

Copy-paste UGC script template

Share this script directly with creators or use it in-house to record your own UGC-style clips. 

[HOOK]
"Okay, if you're [AUDIENCE] and you're tired of [PROBLEM], you need to see this."

[PROBLEM / BEFORE]
"I used to [OLD HABIT / SITUATION], and it always led to [BAD OUTCOME].
Nothing I tried really fixed it long term."

[DISCOVERY / WHY THIS]
"Then I tried [PRODUCT / BRAND] because [REASON YOU TRIED IT – friend recommendation, saw an ad, etc.]."

[DEMO / HOW IT WORKS]
"Here's what I actually do with it:
- [STEP 1 IN SIMPLE WORDS]
- [STEP 2 IN SIMPLE WORDS]
- [STEP 3 IN SIMPLE WORDS]
What I love is [FAVOURITE FEATURE / FEELING]."

[RESULT / AFTER]
"After [TIMEFRAME], I noticed [SPECIFIC RESULT].
Now [DESCRIBE SMALL, RELATABLE CHANGE IN DAILY LIFE]."

[CTA]
"If you want to try it, [CTA – 'there's a link in my bio', 'use my code ____', 'tap the tag on screen']."

Example in action

Example: UGC script for a productivity app

Here’s how a UGC creator might fill in this template for a simple productivity app video. 

[HOOK]
"Okay, if you're working from home and your to-do list never ends, you need to see this."

[PROBLEM / BEFORE]
"I used to write my tasks on random sticky notes and the Notes app.
By 3pm my brain was fried and I still hadn't done the important stuff."

[DISCOVERY / WHY THIS]
"Then I tried FocusFlow after a friend showed me how she plans her day in 5 minutes."

[DEMO / HOW IT WORKS]
"Here's what I actually do with it:
- brain dump everything into one list
- drag 3 non-negotiables into my 'Today' column
- set a 25-minute timer and focus on one thing at a time
What I love is how simple it is. No complicated features I never use."

[RESULT / AFTER]
"After a week, I was finishing my workday on time instead of doom-scrolling and pretending to 'work late'. 
Now I close my laptop at 5pm without feeling guilty."

[CTA]
"If you want to try it, there’s a free trial in my bio — look for FocusFlow."

Plug into your system

How to use this UGC template in Stratboost

UGC works best when it ties into your funnels, retargeting and email follow-up — not as random one-off clips.

  1. Store base UGC scripts and briefs. Keep your best-performing UGC structures inside Stratboost for re-use across creators.
  2. Use Signature Models for scalable UGC-style content. Turn the script into AI avatar videos using Signature Models and AI Video Studio.
  3. Generate variants with Leo. Use Leo to spin different hooks, angles and CTAs for testing.
  4. Match UGC to landing pages and email flows. Plug UGC into AI Funnel Blueprint and Ella email sequences.
  5. Run everything through a workflow. Use the AI Social Growth System to keep UGC clips, retargeting content and email follow-up in sync.

Next steps

🎬 Built for brands, UGC creators and agencies

Use this UGC script template to brief your next creator or AI avatar today

Stop sending vague briefs. Use a clear UGC structure, then let Stratboost help you test angles, track results and roll out what works.

Create your Stratboost account →

Start with a single UGC format, then scale into a library of scripts, clips and workflows over time.