Template • Short form video

TikTok Script Template That Gets People to Watch

Copy and paste this structure, fill in a few details, and record without second guessing. It works for TikTok, Instagram Reels, and YouTube Shorts.

Use this template in Stratboost → See the AI Social Growth System

This template is included with Stratboost. Connect it with Leo, Nova, and your workflow so you can batch, repurpose, and post consistently.

Stratboost • TikTok script template

Hook first Clear promise Three points One call to action Short and punchy

Plan the script once, then turn the same idea into captions, carousels, emails, and more across your system.

Who this template is for

For creators, founders, and brands who publish short form content every week

Use this script when you want to show up often without spending hours planning every video. It is designed for talking head videos, simple product demos, tips, and story style content.

  • Creators posting TikToks, Reels, or Shorts
  • Founders sharing short business content
  • Ecommerce brands that need simple product demo scripts
  • Agencies creating short form content for clients

When to use it

Use this template any time you record a short video

Reuse the same structure for multiple angles, then repurpose the core idea across posts, emails, and DMs.

  • Quick tips and three things you should know videos
  • Product demos, reviews, and before and after videos
  • Mini stories about wins, mistakes, and lessons
  • Soft pitches for your offer, program, or shop

Quick clarity

Who this template is not for

This framework is built for short form content. If you create long form videos, you will want a different structure.

  • Long form YouTube videos, podcasts, or webinar scripts
  • Highly produced commercial ads with multiple scenes and actors
  • Complex narrative films that need storyboards and scene lists

If you publish short form content and want a repeatable structure, you are in the right place.

Template structure

The simple TikTok script framework

This is the flow your script follows. Keep it short, clear, and focused on one main idea. If you want to keep it under 60 seconds, aim for three points max. 

Hook: 1 line
Call out the viewer, problem, or result in a single punchy line.

Context: 1 to 2 lines
Explain who you are helping and what the video is about.

Big promise: 1 line
Share the main takeaway or result they can expect.

Body: 3 to 5 short points
Break down the steps, tips, or parts of your story in simple lines.

Call to action: 1 line
Tell them what to do next: follow, comment, click, or save.

In Stratboost, you can save this structure as a template, then let Leo or Nova draft hooks, bodies, and calls to action based on your brand voice.

Template vs AI

TikTok script templates vs AI generated scripts

You do not need to pick one. Templates give you consistency. AI gives you speed. The best results come from using AI inside a proven structure.

Script templates

  • Keep your voice consistent across videos
  • Make batching easier for teams and creators
  • Reduce decision fatigue with a repeatable flow
  • Work well for series content and weekly posting

AI generated scripts

  • Great for quick angles and new hooks
  • Can feel generic without constraints
  • Need editing to match your tone and offer
  • Work best when guided by a template

In Stratboost, you combine both: store the template, then generate multiple hook, body, and call to action variants for different angles and audiences.

Copy paste version

Copy paste TikTok script template

Drop this into Stratboost, your notes app, or your script tool. Replace the placeholders with your details. For YouTube Shorts, keep sentences shorter and slow the pacing slightly. 

HOOK
If you are [AUDIENCE] and you want [RESULT] without [THING THEY HATE], watch this.

CONTEXT
I am [YOUR NAME], and I help [WHO YOU HELP] get [OUTCOME].
Today I will show you [NUMBER] quick ways to [MAIN RESULT] using [YOUR METHOD OR PRODUCT].

PROMISE
By the end of this video, you will know exactly how to [END RESULT] in under [TIMEFRAME].

BODY TIP 1
First, [STEP OR TIP 1]. This matters because [SHORT REASON].

BODY TIP 2
Next, [STEP OR TIP 2]. Most people skip this and end up [COMMON MISTAKE].

BODY TIP 3
Then, [STEP OR TIP 3]. This is where you start to see [POSITIVE RESULT].

CALL TO ACTION
If this helped, [CALL TO ACTION]. If you want help with [BIG RESULT],
check the link in my bio and [WHAT THEY SHOULD DO NEXT].

Example in action

Example: fitness coach short form video script

Here is how a fitness coach might fill in this template for a simple training tip video. The same format works for TikTok, Reels, and Shorts. 

HOOK
If you work a 9 to 5 and still want visible abs without living in the gym, watch this.

CONTEXT
I am Sam, an online coach who helps busy professionals get lean in under 90 days.
Today I will show you three small changes that make your core training actually work.

PROMISE
By the end of this video, you will know exactly how to train your abs in under 10 minutes a day.

BODY TIP 1
First, swap endless crunches for three sets of dead bugs.
They hit your deep core without wrecking your lower back.

BODY TIP 2
Next, do your ab work at the start of the session.
If you leave it to the end, you will rush it or skip it completely.

BODY TIP 3
Then, add a simple plank finisher for 30 to 45 seconds.
It teaches your whole body to brace, not just your abs.

CALL TO ACTION
If this helped, follow for more simple training tips.
And if you want a three day plan you can start this week, hit the link in my bio and grab the free guide.

In Stratboost, you can store this as a reusable script and let Leo generate matching captions, carousels, and email follow ups.

Plug into your system

How to use this TikTok script template in Stratboost

The template works on its own, but it becomes more powerful when you use it inside Stratboost.

  1. Save the template in Stratboost. Store it in your social templates so your team uses the same structure.
  2. Let Stratmind fill the blanks. Connect your brand, offers, and audience once, then generate hooks and calls to action.
  3. Draft variants with Leo or Nova. Generate multiple script versions for different angles, products, or audiences.
  4. Send it to the AI Video Studio. Use the script with the AI Video Studio or AI Reel Maker for faster production.
  5. Wrap it in a workflow. Drop it into the AI Social Growth System so each video sparks posts, emails, and DMs.

FAQ

TikTok script template questions

What is a TikTok script template?

It is a repeatable structure for short form videos: hook, context, body points, and a call to action. It helps you plan faster and sound clear on camera.

How long should a TikTok script be?

A good rule is 60 to 150 words for 15 to 30 seconds, or 150 to 300 words for 30 to 60 seconds. Short sentences are easier to deliver naturally.

Does this work for Reels and YouTube Shorts?

Yes. The structure is the same. Adjust pacing and the call to action to match the platform.

Can I use this for faceless videos?

Yes. Turn each line into on screen text and voiceover. Faceless content still needs a strong hook, three clear points, and one call to action.

Should my script include a call to action?

Yes. Use a call to action that matches intent: save for tutorials, comment for debate, and click for offers.

Next steps

🔥 Built for founders, creators, ecommerce brands and agencies

Use this TikTok script template and post your next video this week

Stop guessing what to say on camera. Use a simple script, let Stratboost handle the heavy lifting, and stay consistent with short form content.

Create your Stratboost account →

Start with this one template, then add faceless videos, carousels, and full social workflows over time.