Template • Sales page

Sales page copy template for clear, honest landing pages

Use this template to structure your sales page from top to bottom — headline, story, offer, proof, FAQ and clear calls-to-action, without writing fluff.

Use this template in Stratboost → Start with the Offer Template

This sales page template is included with Stratboost and works with your offer sheets, email flows and ad campaigns.

Stratboost • Sales page framework

Hero section Problem & tension Offer breakdown Proof & FAQ Clear CTAs

Use one structure for all your core offers so every page feels familiar and focused.

Who this is for

For anyone selling a product, service or program online

Use this template if you need a dedicated page that explains one offer in detail.

  • Coaches and consultants with group or 1:1 programs
  • Creators selling digital products, courses or memberships
  • Agencies packaging retainers or project-based services
  • SaaS companies explaining plans and feature sets

When to use it

Use this before you send traffic from ads, email or social

Ideal for:

  • Launches and campaign-specific landing pages
  • Evergreen offer pages linked from your site
  • Funnels driven by email or DM campaigns
  • Pages you want to reuse across multiple traffic sources

Template structure

Sales page framework: attention → tension → offer → proof → decision

Think of the page as a structured conversation that helps someone decide if this is right for them. 

[Hero section]
Headline, subheadline, quick snapshot of who it’s for and what result it creates.

[Problem & context]
Short story or description of the problem, current situation and why past attempts haven’t worked.

[Promise & mechanism]
Clear statement of the promise and how your approach works in simple language.

[Offer breakdown]
What’s included, how it works, how long it runs and what people get.

[Proof]
Testimonials, case studies, screenshots or specific results.

[Fit / who it’s for]
Who this is right for and who it is not right for.

[FAQ & objections]
Short, direct answers to common questions and concerns.

[Final CTA]
One clear next step with a reminder of the main benefit.

Copy-paste outline

Copy-paste sales page outline you can fill in

Use this outline as your working doc, then move it into your page builder or Stratboost. 

[HERO HEADLINE]
"[MAIN RESULT] for [AUDIENCE] in [TIMEFRAME] – without [THING THEY HATE]."

[HERO SUBHEADLINE]
"A practical [PROGRAM / SERVICE / PRODUCT] to help you [RESULT], even if [COMMON OBJECTION]."

[HERO SUPPORT POINTS – 3 SHORT BULLETS]
• Who it’s for
• What it helps them do
• What makes it different / simpler

[SECTION: THE PROBLEM]
Short story about the current painful situation:
• What life/work looks like now
• What they’ve already tried
• Why that hasn’t worked

[SECTION: THE PROMISE]
"In plain language, here’s what this offer is designed to do for you…"
Explain the promise in 2–3 short paragraphs.

[SECTION: HOW IT WORKS (MECHANISM)]
Explain your method or structure:
• Step 1 – [FIRST STEP]
• Step 2 – [SECOND STEP]
• Step 3 – [THIRD STEP]
Keep jargon out. Use normal language and examples.

[SECTION: WHAT YOU GET]
Break down what’s inside:
• [COMPONENT 1] – what it is + why it matters
• [COMPONENT 2]
• [COMPONENT 3]
(optional) • [BONUSES]

[SECTION: PROOF]
Show specific examples:
• Client / customer result stories
• Screenshots or numbers (if allowed)
• Short quotes that sound real, not scripted

[SECTION: WHO THIS IS FOR / NOT FOR]
"This is for you if…"
• [FIT 1]
• [FIT 2]
• [FIT 3]

"This is not for you if…"
• [NON-FIT 1]
• [NON-FIT 2]

[SECTION: FAQ / OBJECTIONS]
List 5–7 questions with short answers:
• "What if [OBJECTION]?"
• "How much time do I need?"
• "What if it doesn’t work for me?"
• "Can I get support / ask questions?"
• "What happens after I join?"

[SECTION: FINAL CTA]
A simple recap of:
• Who it’s for
• Main result
• What happens when they click the button

Example in action

Example: sales page for a cohort-based program

Here’s a trimmed-down example of how a group program might use this structure. 

[HERO HEADLINE]
"Sign 2–3 new coaching clients a month with one simple content + DM system."

[HERO SUBHEADLINE]
"A 6-week group program for online coaches who are tired of posting 'hope marketing' content that doesn’t turn into calls."

[HERO SUPPORT BULLETS]
• For coaches who already get occasional clients
• Helps you build one repeatable system, not random tactics
• You implement live with support, not on your own

[PROBLEM]
You’re posting constantly, changing your bio every other week and trying random tactics from YouTube.
Some months you sign clients. Other months, nothing lands. It feels like you’re guessing.

[PROMISE]
Client Flow helps you install a simple, repeatable system that turns your content and DMs into 2–3 new clients a month –
without ads, huge audiences or aggressive cold outreach.

[HOW IT WORKS]
Step 1 – Clarify your offer and message
Step 2 – Build a weekly content rhythm that leads to conversations
Step 3 – Use a simple DM script to qualify and invite people onto calls

[WHAT YOU GET]
• 6 weekly live calls with teaching and implementation
• A plug-and-play content calendar and DM scripts
• Feedback on your posts and messages each week
• Lifetime access to recordings, templates and updates

[PROOF]
Across past cohorts:
• 80% of coaches booked at least one new client during the program
• Multiple coaches went from 'no system' to consistent £3–5k months

[WHO IT’S FOR]
This is for online coaches who:
• Already have at least one client under their belt
• Want consistent clients without burning out on content
• Are willing to test and tweak a simple system for 6 weeks

[WHO IT’S NOT FOR]
This is not for:
• Brand new coaches who haven’t sold anything yet
• People who want a done-for-you agency

[FINAL CTA]
"If you’re ready to stop guessing and build one system you trust, apply below.
If we’re a fit, we’ll invite you to join the next cohort."

Plug into your system

How to use this sales page template in Stratboost

When your sales page is clear, the rest of your system can echo the same promise and stories.

  1. Start from your Offer Template. Fill out the Offer Template first, then use it as the brief for this page.
  2. Draft sections with Mira. Use Mira to expand each section into clean, scannable copy.
  3. Align emails in Ella. Build launch and nurture sequences that mirror the same problem, promise and proof as your page.
  4. Point content back to the page. Use Leo’s posts and short-form scripts to point back to this sales page as the single “buy” link.
  5. Wrap inside the AI Funnel Blueprint. Place this page at the “offer” step in your AI Funnel Blueprint workflow.

Next steps

Related templates, prompts and tools

💸 Built for conversion-focused brands

Use this sales page copy template to ship your next offer faster

Stop staring at a blank page. Follow a proven structure once, plug it into Stratboost and reuse it every time you launch.

Create your Stratboost account →

Start with one sales page, then roll the structure out across the rest of your offers.