Template • Lead capture

Lead capture script template for clean, honest opt-ins

Use this template to write clear headlines, bullets and CTAs for any lead magnet or opt-in. No hype — just a simple promise, who it’s for and what people get.

Use this template in Stratboost → Connect it to your funnel workflow

The lead capture script template is included with Stratboost and plugs into Botly, Ella and your landing pages.

Stratboost • Lead capture script

Headline Promise 3–5 bullets CTA copy Consent line

Use the same structure on popups, landing pages, quiz results and Smart Trees for consistent messaging.

Who this is for

For anyone collecting emails, leads or trial signups

Use this template if you offer any kind of free resource, trial or lead magnet.

  • Coaches and creators with checklists, guides or training
  • Ecommerce brands with discounts, quizzes or bundles
  • SaaS products offering trials or demos
  • Agencies capturing leads for services or audits

Where to use it

Use this script across your website and funnels

It works for:

  • Landing pages and squeeze pages
  • Homepage and blog opt-in sections
  • Popups and slide-ins
  • Quiz results pages and DM flows

Template structure

Lead capture framework: who, what, why now, small CTA

People should understand exactly what they get and why it’s worth their email, in under 10 seconds. 

[Headline]
One-line clear promise that names the result or outcome.

[Subheadline]
Short line that clarifies who it’s for and how it helps.

[Bullets – 3–5 points]
Concrete things they will learn, get or be able to do.

[CTA button copy]
A small action-focused phrase that feels natural.

[Consent / expectation line]
Set expectations about what they’ll receive and how often.

Copy-paste version

Copy-paste lead capture script template

Use this as your base for any lead magnet or opt-in form. 

[HEADLINE]
"Get the [RESOURCE NAME] and [MAIN RESULT] in [TIMEFRAME]."

[SUBHEADLINE]
"A simple, no-fluff [FORMAT – guide / checklist / training] for [AUDIENCE] who want to [RESULT] without [THING THEY HATE]."

[BULLETS]
Inside, you’ll:
• [SPECIFIC THING THEY’LL LEARN OR DO]
• [SECOND SPECIFIC THING]
• [THIRD SPECIFIC THING]
(optional) • [BONUS OR TEMPLATE THEY RECEIVE]

[CTA BUTTON]
"Send me the [RESOURCE NAME]" or "Get the free [RESOURCE]"

[CONSENT / EXPECTATION LINE]
"By entering your email, you’ll get the [RESOURCE] and occasional emails with [TYPE OF CONTENT].
No spam. Unsubscribe anytime."

Example in action

Example: lead capture for a 14-day content plan

Here’s how a creator-focused business might fill in this template. 

[HEADLINE]
"Get the 14-Day Content Sprint and start posting consistently."

[SUBHEADLINE]
"A simple, no-fluff plan for creators who want to show up daily without spending all day 'creating content'."

[BULLETS]
Inside, you’ll:
• Get a 14-day calendar with daily prompts and angles
• Turn one core story into posts for Reels, carousels and Stories
• Use a simple checklist so each post has a hook, value and CTA

[CTA BUTTON]
"Send me the 14-Day Sprint"

[CONSENT / EXPECTATION LINE]
"By entering your email, you’ll get the Sprint and weekly emails with practical content ideas and systems.
No spam. Unsubscribe in one click."

Plug into your system

How to use this lead capture template in Stratboost

Opt-ins matter more when they’re connected to email flows, content and funnels — not just a single PDF.

  1. Use Stratmind to store your lead magnets. Save the promise, audience and angle for each free resource.
  2. Connect opt-ins to Ella flows. Use Ella to send the resource and follow-up emails automatically.
  3. Pair with DM and quiz flows. Combine this copy with the DM Flow Template and Quiz Funnel Template.
  4. Promote via Leo and Mira. Drive traffic to your lead capture using posts from Leo and blogs from Mira.
  5. Place it inside the AI Funnel Blueprint. Make this opt-in the entry point for your AI Funnel Blueprint workflow.

Next steps

📩 Built for list builders and funnel-first brands

Use this lead capture script template on your next opt-in and see who raises their hand

Stop overcomplicating your opt-in copy. Use a clear promise, simple bullets and honest expectations, then let Stratboost handle delivery and follow-up.

Create your Stratboost account →

Start with one solid lead magnet, then add more capture points across your site over time.