Template • Offer sheet

Offer template to define products, programs and services clearly

Use this offer sheet template to answer the key questions about your offer in one place, so pages, emails, ads and DMs all stay consistent.

Use this template in Stratboost → Map your offer inside a funnel

This offer template is included with Stratboost and connects to your pages, emails, scripts and workflows.

Stratboost • Offer sheet framework

Who it’s for Promise What’s inside Price logic Guarantee

Fill this out once, then let Stratmind reuse the offer details across modules.

Who this is for

For any business with a product, service or program to sell

Use this template to define new offers or clean up messy ones.

  • Coaches and consultants designing 1:1 or group programs
  • Agencies packaging services into clear offers
  • Course creators and membership owners
  • SaaS products simplifying plans and feature sets

When to use it

Use this before you write pages, emails or ads

Fill in the offer sheet whenever:

  • You’re creating a new offer
  • You’re raising prices or changing positioning
  • You’re building a new funnel or campaign
  • You’re handing assets to a team or agency

Template structure

Offer sheet framework: who, problem, promise, proof, details

Keep it simple and specific. This is the internal source of truth for everything else. 

[Offer name]
What is the offer called?

[Who it’s for]
One or two lines about your ideal buyer.

[Problem / pain]
The main painful situation this offer solves.

[Promise]
The clear result or change this offer aims to create.

[What’s inside]
Bulleted list of deliverables, features or modules.

[Timeline]
How long it runs, how often people interact with it.

[Price & structure]
Price, payment options, how access works.

[Proof]
Key stories, testimonials or data.

[Guarantee]
Any risk-reversal or clear expectation setting.

[Next step CTA]
What someone should do if they’re interested.

Offer sheet

Copy-paste offer template to fill in

Use this in a doc or inside Stratboost to define each offer you sell. 

[OFFER NAME]
[Short tagline: who it’s for + main result]

[WHO IT’S FOR]
This is for [AUDIENCE] who [CURRENT SITUATION] and want to [DESIRED RESULT] without [THING THEY WANT TO AVOID].

[PROBLEM / PAIN]
Right now they’re dealing with:
• [PAIN 1]
• [PAIN 2]
• [PAIN 3]

[PROMISE]
In simple terms, this offer helps them:
"[CORE PROMISE – 1–2 lines]"

[WHAT’S INSIDE]
When someone joins, they get:
• [DELIVERABLE / FEATURE 1]
• [DELIVERABLE / FEATURE 2]
• [DELIVERABLE / FEATURE 3]
(optional) • [BONUSES]

[TIMELINE & COMMITMENT]
The offer runs for [LENGTH – weeks/months], with:
• [CALL / TOUCHPOINT FREQUENCY] (if relevant)
• [ESTIMATED TIME COMMITMENT PER WEEK]

[PRICE & STRUCTURE]
Investment:
• [PRICE]
• [PAYMENT OPTIONS]
Access:
• [LIFETIME / LIMITED TIME / SUBSCRIPTION etc.]

[PROOF]
We know this works because:
• [RESULT OR CASE STUDY 1]
• [RESULT OR CASE STUDY 2]

[GUARANTEE / EXPECTATIONS]
We promise:
• [WHAT YOU COMMIT TO]
The client / customer is responsible for:
• [WHAT THEY MUST DO]

[NEXT STEP CTA]
"If this sounds right for you, the next step is:
[CTA – 'apply here', 'book a call', 'join via this link', etc.]"

Example in action

Example: offer sheet for a group coaching program

Here’s how a coach might fill in the offer template for a core program. 

[OFFER NAME]
Client Flow

[WHO IT’S FOR]
This is for online coaches who sign some clients but don’t have a system to do it consistently.

[PROBLEM / PAIN]
Right now they:
• Post random content and hope for the best
• Rely on referrals or luck
• Feel awkward selling in the DMs

[PROMISE]
Client Flow helps them install one content + DM system to sign 2–3 clients per month, without cold outreach or complicated funnels.

[WHAT’S INSIDE]
When someone joins, they get:
• A 6-week implementation plan
• Weekly group calls for support and feedback
• Plug-and-play content, DM and lead follow-up templates
• Call recordings and Q&A vault

[TIMELINE & COMMITMENT]
The program runs for 6 weeks.
Most clients spend ~3–5 hours per week between calls, content and DMs.

[PRICE & STRUCTURE]
Investment:
• £1,500 pay in full
• or 2 x £800
Access:
• Live cohort + lifetime access to recordings and templates

[PROOF]
We know this works because:
• 80% of past clients signed at least one new client during the program
• Multiple clients went from “no system” to consistent £3–5k months

[GUARANTEE / EXPECTATIONS]
We promise:
• Clear frameworks, direct feedback and honest support
Clients are responsible for:
• Showing up to calls (or watching replays) and doing the work

[NEXT STEP CTA]
"If this sounds right for you, the next step is to apply here: [LINK].
If we’re a fit, we’ll invite you to join the next cohort."

Plug into your system

How to use this offer template in Stratboost

Once your offer is clear, Stratboost can reuse that information across channels automatically.

  1. Store offers inside Stratmind. Save your offer sheet so every tool knows the promise, audience and details.
  2. Generate pages with Mira. Use the offer sheet as the brief for Sales Page Copy and long-form assets.
  3. Align emails with Ella. Build launch and nurture sequences in Ella using the same promise, pains and proof.
  4. Match content via Leo. Feed offer details into Leo so posts point clearly back to what you sell.
  5. Place offers inside workflows. Use the AI Funnel Blueprint to map each offer to the right funnel steps.

Next steps

🎯 Built for offer-led businesses

Use this offer template once, then reuse it everywhere in Stratboost

Stop reinventing your offer every time you write a page or email. Define it clearly once, then let Stratboost carry it across your whole system.

Create your Stratboost account →

Start with your main offer, then build out sheets for low-ticket, core and premium offers as you grow.