Template • Captions

Carousel caption template for hooks, story & clear CTAs

Use this caption template to turn your carousel into a complete story: hook, context, main value, and a simple next step that makes sense for your audience.

Use this template in Stratboost → Get the Carousel Outline Template

This caption template is included with Stratboost and pairs with your carousel outlines, prompts and workflows.

Stratboost • Carousel caption template

Hook line Context Value summary CTA Hashtag block

Write once, reuse the same structure for educational, story and promo carousels across your account.

Who this is for

Use this if you already make carousels but your captions feel rushed, cluttered or like an afterthought.

  • Creators and coaches posting educational carousels
  • Ecommerce brands teaching routines and product stacks
  • Agencies running client content calendars
  • Consultants building authority on Instagram and LinkedIn

When to use it

Use this template every time a carousel goes live

It works best for:

  • “X mistakes / steps / myths” educational posts
  • Case studies and before/after breakdowns
  • Frameworks and checklists
  • Soft pitch carousels that warm people up to an offer

Template structure

Simple blocks: hook, context, value, CTA, then optional hashtag block for reach. 

[Hook line – 1–2 lines]
Grab attention and echo the promise of slide 1.

[Context – 2–4 lines]
Explain who this is for and why it matters right now.

[Value summary – 3–6 lines]
Summarise the key points from your slides in plain language.

[CTA – 1–3 lines]
Tell people what to do next: save, share, comment, click or DM.

[Optional: Hashtags]
Smart, niche-relevant hashtags — not random keyword stuffing.

Copy-paste version

Paste this under your carousels and change the placeholders for your topic, audience and offer. 

[HOOK]
If you're [AUDIENCE] and you want [RESULT] without [THING THEY HATE], read this 👇

[CONTEXT]
Most [AUDIENCE] try to [OLD WAY], and it leads to [BAD OUTCOME].
In this carousel I broke down [NUMBER] simple shifts that make [RESULT] easier.

[VALUE SUMMARY]
Quick recap:
1️⃣ [STEP 1 SHORT – what to do instead of OLD WAY]
2️⃣ [STEP 2 SHORT – how to apply it]
3️⃣ [STEP 3 SHORT – what it changes for them]

[CTA]
If this helped, save this post so you can come back to it later.
And if you want help actually implementing this, [CTA – 'comment WORD', 'hit the link in bio', 'DM me “PLAN”'].

[HASHTAGS – OPTIONAL]
#[NICHEHASHTAG] #[AUDIENCEHASHTAG] #[TOPICHASHTAG]

Example in action

Here’s how a skincare brand might use this caption to match a “3-step evening routine” carousel. 

[HOOK]
If your skin still feels dry after doing "everything right", this is for you 👇

[CONTEXT]
Most busy women slap on whatever's closest on the bathroom shelf and hope for the best.
In this carousel we broke down a 3-step night routine that takes 5 minutes and actually works.

[VALUE SUMMARY]
Quick recap:
1️⃣ Cleanse with something gentle so you’re not stripping your barrier.
2️⃣ Use a hydrating serum on damp skin so it sinks in instead of sitting on top.
3️⃣ Seal it in with a simple moisturiser and skip the 5 extra steps.

[CTA]
If this helped, save this so you don’t forget it tonight.
And if you want our exact "5-minute night set", tap the link in our bio and look for the Evening Routine Bundle.

[HASHTAGS – OPTIONAL]
#skincaretips #nighttimeroutine #dryskinhelp

Plug into your system

Captions shouldn’t live in isolation. Pair them with your scripts, carousels and funnels inside one system.

  1. Store base caption frameworks in Stratboost. Educational, story, case study and offer captions can all use this skeleton.
  2. Draft variations with Leo. Use the AI Instagram Caption Generator to create multiple versions from your outline.
  3. Link captions to your Carousel Outline Template. Keep your text and slides aligned using the Carousel Outline Template.
  4. Pull hooks from your Creator Prompt Library. Feed prompts from the Creator Prompt Library straight into caption drafts.
  5. Wrap publish cadence in a workflow. Use the AI Social Growth System to keep carousels and captions going out each week.

Next steps

📝 Built for creators, experts, brands and agencies

Use this carousel caption template and tighten your next post in minutes

Stop writing captions from scratch. Use a clear framework, then let Stratboost help you test hooks, CTAs and topics over time.

Create your Stratboost account →

Start by standardising one caption type, then roll it out across your whole content system.