Template • Carousels

Carousel outline template for clear, swipeable posts

Use this carousel template to map your headline, slides and call-to-action before you design anything. Get to the point, keep people swiping and send them to the next step.

Use this template in Stratboost → See the AI Content Machine

This template is included with Stratboost and works with Leo, Mira and your prompt libraries for fast carousel creation.

Stratboost • Carousel outline template

Hook cover Problem set-up Step-by-step slides Summary slide CTA slide

Use it for educational, story or promo carousels on Instagram, LinkedIn and other swipe formats.

Who this is for

Use this outline whenever you want to break an idea into simple, swipeable steps.

  • Creators sharing frameworks, myths and checklists
  • Agencies and consultants teaching their process
  • Ecommerce brands explaining routines or product sets
  • B2B teams posting LinkedIn slide posts

When to use it

Use this template any time a topic needs more than one slide

It works best for:

  • “X mistakes to avoid” or “X steps to do Y” breakdowns
  • Mini case studies and client results
  • How-to lessons and frameworks
  • Soft offer education leading into a CTA

Template structure

Adjust the number of slides as needed. The key is one clear idea per slide and a promise that pulls people through. 

[Slide 1 – Hook cover]
Big promise or curiosity headline.
Sub-line (optional) for who it's for.

[Slide 2 – Problem / context]
Call out the current situation or mistake.
Explain why it matters in one or two simple lines.

[Slide 3–5 – Steps, tips or lessons]
One clear point per slide:
- short headline
- one supporting line
- optional tiny example

[Optional: Slide 6 – Example / mini case study]
Show a quick before/after or story to make it real.

[Slide 7 – Summary & CTA]
Short recap of the main idea.
Simple call-to-action: follow, save, share or click.

Copy-paste version

Paste this into Stratboost or your notes, then swap the placeholders for your niche, topic and offer. 

[SLIDE 1 – COVER]
Headline:
"[NUMBER] ways to [RESULT] without [THING THEY HATE]"

Sub-line (optional):
"For [AUDIENCE] who want [OUTCOME]"

[SLIDE 2 – PROBLEM / CONTEXT]
Headline:
"Most [AUDIENCE] try to do this the hard way"

Body:
"Here’s what usually happens:
- [COMMON MISTAKE 1]
- [COMMON MISTAKE 2]
- [COMMON MISTAKE 3]
Let’s fix that."

[SLIDE 3 – STEP / TIP 1]
Headline:
"Step 1: [SHORT NAME]"

Body:
"Do [ACTION 1] so you can [BENEFIT]."

[SLIDE 4 – STEP / TIP 2]
Headline:
"Step 2: [SHORT NAME]"

Body:
"Stop [OLD HABIT] and switch to [NEW HABIT] to avoid [PAIN]."

[SLIDE 5 – STEP / TIP 3]
Headline:
"Step 3: [SHORT NAME]"

Body:
"Add [ACTION 3] to make [DESIRED RESULT] more consistent."

[SLIDE 6 – MINI EXAMPLE]
Headline:
"How this looks in real life"

Body:
"[SHORT STORY about CLIENT / YOU]:
- before: [SITUATION]
- after: [RESULT]
- key change: [ONE THING THEY DID]"

[SLIDE 7 – SUMMARY & CTA]
Headline:
"Recap"

Body:
"To [RESULT]:
1) [STEP 1 SHORT]
2) [STEP 2 SHORT]
3) [STEP 3 SHORT]

Want help with this?
[CTA – 'Follow for more', 'Grab the free guide', 'Message me “PLAN”']"

Example in action

Here’s how a creator could turn this template into a LinkedIn or Instagram carousel. 

[SLIDE 1 – COVER]
Headline:
"3 ways to raise your freelance rates without losing good clients"

Sub-line:
"For designers who are tired of undercharging"

[SLIDE 2 – PROBLEM / CONTEXT]
Headline:
"Most freelancers raise prices like this…"

Body:
"Email everyone a new rate card.
Hope nobody complains.
Panic when clients ghost.

There’s a calmer way."

[SLIDE 3 – STEP 1]
Headline:
"Step 1: Create a 'new client' price first"

Body:
"Raise prices for new clients before you change anything for existing ones.
It’s the least stressful place to start."

[SLIDE 4 – STEP 2]
Headline:
"Step 2: Add value before you add price"

Body:
"Make your offer clearer.
Tighten boundaries.
Add one simple extra that genuinely helps — not fake 'bonuses'."

[SLIDE 5 – STEP 3]
Headline:
"Step 3: Give current clients options"

Body:
"Offer:
- stay on old scope at old rate
- or get new scope at new rate
The good ones will choose what fits, not vanish."

[SLIDE 6 – MINI EXAMPLE]
Headline:
"How this played out for Sarah"

Body:
"Before:
Charging £500 per project, always overworked.

After:
£950 per project, fewer clients, more breathing room.
Her best clients stayed — and sent referrals."

[SLIDE 7 – SUMMARY & CTA]
Headline:
"Recap"

Body:
"To raise your rates:
1) Start with new clients
2) Improve the offer first
3) Give options to current clients

Want help mapping your offer?
Comment 'OFFER' and I’ll send a free checklist."

Plug into your system

Once the outline is set, Stratboost can help you turn it into content across your whole system.

  1. Save your favourite structures. Keep standard outlines for tips, myths, stories and case studies.
  2. Use Leo to generate headlines and body copy. Let the AI Social Content Generator draft slide text from your outline.
  3. Turn winning carousels into blogs with Mira. Drop your slides into Mira SEO Blog & Long-Form for deeper articles.
  4. Pair with TikTok and faceless scripts. Use the same idea with the TikTok Script Template and Faceless Video Script Template.
  5. Wrap everything in workflows. Use the AI Content Machine to keep new carousels going out each week.

Next steps

📊 Built for creators, consultants, agencies and ecommerce brands

Use this carousel outline to make your next swipe post today

Stop guessing slide by slide. Use a clear outline, then let Stratboost turn each idea into posts, blogs, emails and more.

Create your Stratboost account →

Start with one carousel per week and scale up as your system and library grow.