Prompt library • Real estate

AI prompts for real estate agents who want more listings and warmer leads

Use these prompts to write stronger listings, follow up with leads, send simple nurture emails and publish useful local content that brings the right buyers and sellers to you.

Use these prompts inside Stratboost → See how Stratboost works for real estate

These prompts work with Stratboost, ChatGPT and other AI tools. Inside Stratboost, they plug into chatbots, email sequences, blog content and follow-up workflows.

Stratboost • Real estate prompt pack

Listing descriptions Lead follow-up Local content Open houses Buyer journeys Referrals

Pick one stage to improve first — listings, follow-up or local content — then use the rest as your business grows.

How to use this library

Turn prompts into listings, emails and simple follow-up systems

These prompts are built around the full real estate cycle: attract, capture, follow up, show and close. Use them to make each step a bit faster and more consistent.

  1. Choose your next problem to fix. Listings, local content, lead follow-up, open house traffic or referrals. Start with one.
  2. Feed the AI real details. Share the property, area, price range, ideal buyer or seller and common objections you hear.
  3. Use the prompts for structure. Let AI give you angles and drafts. Edit for accuracy, compliance and your own voice.
  4. Save what works as templates. When a listing, email or text performs well, turn it into a pattern you can reuse next time.
  5. Plug it into workflows. Inside Stratboost, use these prompts with chatbots, emails and content so every lead sees a full journey.

Stratmind keeps your area, ideal client and offer details in one place, so these prompts become sharper over time.

Group 1

Listing, buyer & seller clarity prompts

Use these to write clear listings and define who each property is really for, without over-selling or using vague buzzwords. 

1) "You are a listing copy coach.
   Here are the raw details: <PROPERTY DETAILS>.
   Write 3 listing descriptions:
   - one for the MLS
   - one for my website
   - one short social caption
   Keep it accurate and plain, not hype."

2) "Based on this property: <KEY DETAILS>,
   list:
   - the ideal buyer profile (age range, stage of life, situation)
   - 10 'this is perfect if…' bullet points I can use in copy."

3) "Turn this bullet list of features into benefits:
   '<FEATURE LIST>'.
   For each feature, add:
   'This matters because… <BENEFIT>'."

4) "Write 5 different opening lines for this listing:
   '<SHORT DESCRIPTION>'
   that:
   - highlight the main draw
   - mention area or lifestyle
   - stay within 20–25 words."

5) "Create a 'property snapshot' format I can reuse that includes:
   - price
   - area
   - key features
   - who it's ideal for
   Output one filled example based on <PROPERTY DETAILS>."

Group 2

Local content & market authority prompts

Use these to create steady local content that positions you as the go-to agent in your area. 

6) "You are a local market content planner.
   My area is <AREA / CITY / NEIGHBOURHOOD>.
   Plan 20 content ideas that:
   - answer common questions buyers and sellers ask
   - highlight local streets, schools or amenities
   - make me look like the 'local person to ask'."

7) "Turn these market stats: '<STATS>'
   into:
   - one simple email explainer
   - one Instagram carousel
   - one short 'market update' video script."

8) "Create 12 'living in <AREA>' content ideas:
   - cost of living
   - types of homes
   - commute options
   - lifestyle for families / professionals / downsizers
   Use plain language and practical details."

9) "Write 10 post or video hooks that start with:
   - 'If you're thinking of moving to <AREA>…'
   - 'Before you sell in <AREA>…'
   and lead into useful advice, not just a pitch."

10) "Outline a 6-part 'new to <AREA>?' email mini-series that:
    - welcomes new subscribers
    - explains key parts of the area
    - leads into a light CTA to book a call."

Group 3

Lead follow-up, nurture & check-in prompts

Use these to keep leads warm without sounding robotic or chasing too hard. 

11) "You are a follow-up coach for agents.
    I get leads from: <PORTAL / WEBSITE / OPEN HOUSES>.
    Write 7 short follow-up text or email templates for:
    - right after they enquire
    - 2 days later
    - 1 week later
    so they feel helped, not hunted."

12) "Write 5 short messages I can send to buyers who went quiet after a viewing:
    - one 'soft check-in'
    - one 'have your plans changed?'
    - one 'anything you didn’t like?'
    - one 'do you want to see alternatives?'"

13) "Create a 5-email nurture sequence for new buyer leads in <AREA> that:
    - explains the buying process
    - sets expectations about timelines
    - shares 1–2 simple tips per email
    - ends with an invite to a quick call."

14) "Write 5 follow-up templates for seller leads who:
    - downloaded my guide
    - asked for a valuation
    - said 'maybe in a few months'
    focusing on being helpful rather than pushy."

15) "Outline a simple 'hot / warm / cold' tagging system for my leads.
    For each tag, suggest:
    - how often to follow up
    - what kind of messages to send
    - what to avoid."

Group 4

Open house, viewing & event prompts

Use these to promote open houses, plan your talking points and follow up afterwards with something more useful than “just checking in”. 

16) "You are an event marketing assistant.
    I’m running an open house at <ADDRESS> on <DATE / TIME>.
    Write:
    - one email invite to my list
    - one short text invite for warm leads
    - one social caption
    each with clear details and a calm tone."

17) "Create a simple 'open house checklist' script I can use on the day that:
    - welcomes people
    - asks 2–3 light questions
    - gives them key info
    - sets up easy follow-up."

18) "Write 5 follow-up messages I can send to people who attended an open house:
    - if they seemed interested
    - if they were just browsing
    - if they said it wasn't the right fit
    aiming to offer help, not pressure."

19) "Outline a 3-email sequence for:
    - before the open house (reminder)
    - the day after (thank you + next steps)
    - 1 week later (other options / check-in)."

20) "Suggest 10 small events I could host for my area:
    - workshops
    - Q&A sessions
    - local meetups
    Include a one-line description and ideal audience for each."

Group 5

Reviews, testimonials & referral prompts

Use these to capture real stories from clients and turn them into reviews, case studies and referrals. 

21) "You are a review request assistant.
    Write 5 short messages I can send to happy clients to:
    - ask for a Google review
    - ask for a portal review (e.g. Zillow, Rightmove style)
    without sounding scripted."

22) "Create a simple questionnaire I can send after closing that:
    - asks what their situation was before
    - why they chose me
    - what changed after the sale
    so I can turn it into a case study."

23) "Turn this story into a case study outline:
    '<SHORT CLIENT STORY>'.
    Include:
    - before
    - what we did
    - after
    - 3 lessons for similar clients."

24) "Write 5 referral request messages I can send to:
    - past buyers
    - past sellers
    once or twice a year, inviting them to introduce friends or family who are thinking of moving."

25) "Suggest a simple 'after the sale' touchpoint plan for the next 12 months with:
    - 3–4 light check-ins
    - 1–2 local value emails
    - 1 referral invite
    so past clients remember me when someone asks for an agent."

Plug into your real estate system

How agents use these prompts inside Stratboost

These prompts stand alone. Inside Stratboost, they become part of one connected system for leads, listings, follow-up and content.

  1. Store your area and ideal clients in Stratmind. So prompts generate copy that matches your market and typical deals.
  2. Use Botly to capture and qualify leads. Turn FAQs and follow-up prompts into chat flows and Smart Trees on your site and link in bio.
  3. Run email nurture with Ella. Build sequences for new buyers, new sellers and past clients using the AI Email Writer.
  4. Publish local content with Leo & Mira. Use local content prompts with AI Social Content Generator and Mira SEO Blog & Long-Form.
  5. Wrap everything in workflows. Use the AI Funnel Blueprint and AI Content Machine so each buyer and seller follows a clear journey.

Quick questions

FAQ about the Real Estate Prompt Library

Can I use these prompts without Stratboost?

Yes. You can copy any prompt into ChatGPT or another AI tool. Stratboost makes it easier to turn the outputs into standard messages, emails, blogs and workflows you can reuse.

Do these work in my country?

The prompts are written in plain language and stay away from specific legal wording. Always adapt them to your local regulations and brand guidelines before using them in live campaigns.

How do I keep things compliant and accurate?

Treat AI as a starting point, not a final answer. Check every listing, stat and claim against your own data and local rules. Edit anything that feels unclear or over-promised.

Can my team or assistants use these prompts?

Yes. You can keep a shared prompt and template library inside Stratboost so coordinators and assistants create messages that stay on-brand and on-brief.

Next steps

🏡 Built for real estate agents and teams

Use these prompts to stay in touch, stay visible and stay top of mind in your market

Start with one group of prompts — listings, follow-up or local content — then let Stratboost handle the heavy lifting across chat, email, blogs and social.

Create your Stratboost account →

You can use the same system whether you are a solo agent, part of a team or growing a full brokerage brand.